20th October 2021
Sachtler has been awarded with a coveted G-Mark Award at the annual Good Design Awards in Tokyo for the flowtech® aktiv range of professional camera support systems. The G-Mark Japan GOOD DESIGN award is the largest design award in Asia and reflects Japanese design values and principles. Any product that carries the ‘G-Mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries, and society.
A winner of multiple design awards, flowtech features unique carbon fibre design and technology that includes the world’s fastest-deploying legs, unique quick-release brakes, and easily adjustable levers for quick and easy setup in any type of remote production environment. In making their selection, Judges from the Japan Institute of Design Promotion commented, “This is a unique solution that improves workflow and speeds setup. The innovative design solves user requirements at field level to reduce physical burden and significantly improve operational efficiency.”
The Sachtler aktiv fluid head range is a revolutionary reimagining of an industry-standard product that has not changed in decades. Maintaining the same principles that make fluid heads so reliable, the Sachtler design team worked closely with camera operators, studying the way that they work and their range of motion to come up with an entirely new way of mounting and balancing the tripod head. Removing the traditional ball head level clamp, aktiv levelling is on the head itself allowing camera operators to keep their hands in the same position when adjusting the head. This has several benefits including increased efficiency and speed when mounting, levelling, and swapping the head, hands always close to the camera for added security, and better ergonomics for the operator.
“We are honoured to be a recipient of the highly sought-after G-Mark award. With flowtech and aktiv, we worked with camera operators around the world to reimagine professional camera support systems and create a device that is in tune with the way camera operators work today” said James Guest, Engineering Manager, Vitec Production Solutions. “We carefully considered every movement in the camera operator’s workflow, and we’ve created a tripod solution that is far easier to use and more versatile than ever before, improving the workflow of camera operators on any type of broadcast, film, or video project.”
The Good Design Award is a comprehensive evaluation program organized by Japan Industrial Design Promotion Organization (JIDPO) to promote excellent design. The program is coordinated under the Good Design Products Selection System (commonly known as the G Mark System), established in 1957 by the then Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry). Since then, the Good Design Awards have been given to outstanding designs for more than 50 years. The Award is one of the most prestigious design awards in Japan. Products labelled with “G Mark” are readily recognized by Japanese as well as many Asian consumers as products with supreme quality, functionality and sophisticated design.