Even though the Sachtler NAB team had little time to visit other booths at the convention, they still saw plenty of the highlights and trends – at their own! One such sensation was the RED One Digital Cinema with RED camera. There, Jim Jannard, founder of glasses and gadget manufacturer Oakley, demonstrated once again that this project is no gimmick. With ever-increasing resolution, the RED ONE 4K has now developed to the point of ultra-HD. More importantly, these cameras can now be produced at easily affordable prices. The hype surrounding the RED cameras, which were demonstrated on OConnor heads, was correspondingly large. Visitors to the booth had to line up for a minimum of one hour. The RED Cinema One booth presented a venue for a 10-minute short film by Peter Jackson (Lord of the Rings). This helped the number of advance orders – already at 1,500 before the NAB – to further increase.

Exhibitors at the NAB were able to confirm another growing trend: In the past, the main focus at the exhibition was cameras. These days, it is necessary to present the complete workflow surrounding a camera. Manufacturers cooperate in order to extend their product range. At the same time, customers can now get a wide range of products – all from the one trusted company. As a result, they only have to deal with one partner for all after-sales service and advice. The trend is now called „full service“. This clearly shows that the Vitec Group and its Business Unit Camera Dynamics are on the right path.

The personal highlight for the Sachtler team was, of course, the receipt of several awards for the FSB 6 fluid head.