Sachtler ™
A Vitec Group brand
As a computer scientist and film producer Stefan Kluges’ priorities lie with two topics: Internet and films. As one of the pioneers of Open Source film making, he carries us forward on a short journey through the development of the film industry and ventures a view into its future – that lies within the Internet.
In the 1940’s the television was the avowed enemy of the film studios, due to feared losses of cinema takings. When the television was introduced into living rooms, the audience could determine the place, the frequency of use and the programme they wished to watch, for the first time. Studios profited from the possibility of a secondary utilisation of their films on television and at the same time, a market for television productions developed. In the 70’s, film studios tried to prevent Sony, in vain, from selling the first video recorders. The devices were described as “a billion-dollar industry, based on stealing private property” and four of the nine judges of the US Supreme Court found them illegal. With the increase in sales of video recorders over time, the consumer had the possibility of recording what they wanted, when they wanted to. The sales of video cassettes and DVDs soon became more lucrative for studios than the cinema business. Explicitly for the video market, it became possible to produce niche and low budget films. The developers were worried about their, up to then, successful business model, profit only occurred for those that gave the customer what they wanted: the ability to decide for themselves.
Today the technology is practically at the disposal of each Internet user, allowing the user to manipulate and decide the content for themselves. For many years cutting, re-mixing or splicing has taken place, for example on You Tube, the popular “Internet television station” which was sold in 2006 for $1.65 billion dollars—and the first film producers seized the chance that this medium offered them. As Thomas Bechholds and I went to publish our first film production in 2004, we had two options: licensing to a television station or an independent publication on the Internet. Production took place completely digitally, partly on consumer equipment—we had little financial pressure and therefore freedom of choice. In order not to see our documentary film disappearing into television archives, we finally published it on the net, under a license, which permits downloading, copying, viewing and altering the film for non-commercial purposes. As my creative roots lay in the digital culture, it made sense to me, that my work was freely accessible on the Internet.
The Open Source software industry demonstrated that it is possible, to build flourishing businesses, based on free available digital content.
Within a few weeks universities began to work with our raw material, musicians re-mixed the soundtrack, 600,000 DVDs were printed by various magazines and we counted over a million downloads. Route 66 was as the first Open Source film from Germany gratefully accepted by the public and the press. Orders followed for DVDs and soundtracks, donations, sponsors, contracts and an unbelievable press review for a low budget film production. We therefore decided to create the first Open Source film Netlabel: VEB Film Leipzig. Since 2005 up to 30 people have worked on the new film project on our label, the first free HD feature of the world Die letzte Droge (“The Last Drug”) which we will be published this year under license, which permits commercial use and change of film - likewise a new breakthrough for a feature. It will be possible for professionals to develop our products, and in the long run create an increase in values within our existing community.
Parallel to the existing film markets, in the coming years, a market will develop on the Internet for film producers. The distribution would be however, for the first time, completely digital and decentralised therefore changing the fundamental economic conditions, making of copies is practically free and distribution of the products cannot be controlled. Entrepreneurs will make use of these characteristics, for example by developing their business, not in the sales of licenses, but in offering their services or in merchandising. Due to falling costs for distribution and production, more niche products will be possible. Successful Internet films will give consideration to the viewing habits of their audiences and will increasingly use elements from computer games or present stars, which are already involved in this medium. Film producers will learn to release control of their works by permitting it to be distributed, shown and altered. This will finally mobilise the innovation potential and the self-dynamics, which are on the Internet.
Story: Stefan Kluge
Fotos: Martin Gebhardt und Gerald Menzel
ABOUT STEFAN KLUGE
WHO OR WHAT INFLUENCES YOUR WORK?
Films, music and texts, that are freely available on the internet, as well as hard and software tools, which I use for productions.
WHAT ARE THE MAIN PRIORITIES OF YOUR WORK?
Movie and documentary film productions for primary evaluation on the internet and the pioneer work emerging in the world of Open Source film making.