Sachtler Supports Studio’s Vision for Jack Wolfskin’s #MakeYourLifeUnforgettable Campaign
Going days without a shower, eating dehydrated food for weeks, feeling the stab of unforgiving, glacial wind in subzero temperatures – just a few of the things you deal with exploring the great outdoors. And that was the spirit of a secret production for clothing giant Jack Wolfskin. As one of the biggest outdoor apparel companies in the world specializing in reliable clothing for outdoor adventurers, Jack Wolfskin called on Beech Studios to brave the elements and bring their vision to life for the epic #MakeYourLifeUnforgettable campaign.
Take a look at the finished commercial:
“I always try to create new ways of filming,” said Beech Studios Co-Founder and Director Peter Döring. “It’s not only about having a camera and trying to get a frame, it’s also about telling the story behind the lens because, in the end, it’s a craft. It’s about what the customer wants and what you want as a filmmaker.”
Equipped with a 14-person crew, Beech Studios traveled to Iceland and East Greenland for three and a half weeks shooting in ice caves, beaches covered in ice blocks, and more. The frigid climate and traveling exclusively by dogsled made their production extremely challenging.